11 innovation lessons from creators of World of Warcraft - Biomedical Innovation with Colin Stewart : The Orange County Register

> Blizzard Entertainment, the envy of the computer game industry, has learned 11 lessons on innovation that can help almost any business.

Irvine-based Blizzard used these innovation methods not only to create the world’s most popular massively multi-player online game, World of Warcraft, but also to keep the game fresh and challenging for more than 10 million players.

The following lineup of innovation lessons emerged from a video game conference, an interview, and several experts’ comments.