Jeffrey Kaplan about the Quest Design in World of Warcraft:
With a scant 40 minutes to address the gathered masses, former World of Warcraft director Jeffery Kaplan had a lot to cover in his “The Cruise Director of Azeroth” lecture.
The presentation saw an extremely candid Kaplan, now working on Blizzard’s next-gen MMO, recognize and address the nine major problems with World of Warcraft.
His major point: Don’t write too much text. No one’s going to read it anyway.
Oh, bummer.